CAMPAIGN RESULT
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The Brief
The brief was to prepare the property for sale within a tight timeframe by completing essential repairs and improvements while creating a polished, cohesive and market-ready presentation. The focus was on addressing both functional issues and visual presentation so the property could be confidently launched to market.
The Challenge
The property required a combination of structural repairs, building works, flooring improvements, carpet installation and professional styling. With only a short timeframe available before going to market, the challenge was to coordinate multiple works efficiently while maintaining a consistent quality of finish.
Our Strategy
We took a targeted, value-focused approach, prioritising works that would have the greatest impact on the property's presentation and buyer perception. The strategy focused on completing essential structural balcony repairs, improving the under-stair storage area, restoring the existing timber flooring, replacing carpet and professionally styling the property. All works were coordinated within the compressed pre-sale timeframe to ensure the home was fully market-ready before launch.
Scope of Works
- —Professional property styling
- —Structural balcony repairs
- —Gyprock installation to the under-stair storage area
- —Timber floor sanding and polishing
- —Supply and installation of new carpet
- —Strategic furniture placement and decorative styling
- —Final presentation ahead of photography and inspections
SELLING AGENT ENDORSEMENT
"Following a targeted program of repairs, improvements and professional styling, the property sold prior to auction for $2.6 million after just 13 days on the market."
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